TCU Place

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Overview

TCU Place is one of the best conference facilities in Western Canada. They exist to enhance the quality of life in the local community by providing excellent facilities and services for arts, business, cultural, and educational experiences. Specializing in conferences, banquets, and tradeshows, as well as theatrical performances, TCU is a great gathering place for the community. 

We've helped TCU Place enhance various aspects of their online presence since 2011. Most recently we worked with them to completely update the colour and branding.

The Challenges

TCU Place needed an improved way to provide great experiences, and to showcase and raise awareness for and attendance of the events and experiences they offer. The main goal of the project was to create a mobile-friendly website that matched their branding.

The Solution

2WD created a  mobile-friendly website with a custom content management system that is super easy for site administrators to use. 

One of the key features of the website redesign was the construction of an intranet that allows management and staff to securely and secretively share files and documents, which you'd never really know about as a normal site visitor ;).

We also built-in landing page capability for raising awareness about specific campaigns, incorporated testimonials to boost authority through social proof, integrated social media channels to drive traffic and newsletter subscription box to stay in the know .

What We Did

To kick things off, 2WD analyzed TCU Place’s current website traffic. We needed to understand what people were doing when they got to the site, or what stopped them from doing what they came for. Then we helped them reorganize the site architecture to provide emphasis to certain components.

After we had all of the plans laid out, we began updating the design to match their new branding while ensuring that the site functions optimally on a variety of devices and browsers.

The Results

The new site is sophisticated and approachable. We were able to improve the user experience of guests and patrons by prominently showcasing events, news, and updates in a mobile-friendly format that they can access everywhere, on the go.

The updated CMS empowers site administrators to consistently update and manage the content. Admins can create custom and specific landing pages for special events.

A world-class website for a world-class facility, TCUPlace.com was awarded a Gold 2015 Hermes Creative Award and a Silver 2014 Summit International Award for Community Website.

 

Testimonials

Suzanne Decker

Director of Sales & Marketing
TCU Place

I would definitely recommend 2 Web Design for any company that is looking for their services. Not only have they provided us with a website that is easy to use, for our customers to navigate, they are always quick with suggestions and very responsive to our needs.

We’re incredibly proud to have worked on a variety of projects

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