City of Martensville

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Overview

City of Martensville is one of Canada's fastest growing cities, home to nearly 10,000 residents, situated minutes from Saskatoon. Martensville offers an outstanding quality of life, enhanced by an abundance of recreation and leisure opportunities, municipal services, programs, and care facilities.

The Challenges

City of Martensville needed an improved way to communicate and keep up with their target audiences. The municipality wanted a website redesign to have one of the best, most modern, and user friendly website amongst municipalities. They wanted a site that would be easy to update by City administrators and that was easy to use by residents, potential residents, business owners, and potential business owners. They also wanted the site to be able to grow as the City expands further.

The Solution

2WD redesigned and redeveloped the City of Martesnville website to increase engagement with users. Some of the engagement increasing features we included, include: redesigning the events calendar to visually showcase community events, empowering users to find exactly what they are looking for through the sitewide search, amd searchable and sortable business directory. We also hooked them up with the usual features: a custom content management system and responsive web design.

One of the most noteworthy features on the site is the Intranet that allows City staff to privately login and access exclusive content.

What We Did

After completing target audience analysis, we worked with the City of Martensville to hash out and then finalize their design inspirations. After the approval, we began developing the site in a test environment, gathering feedback from the City throughout. Once the site was developed and tested, we worked with the City to migrate all of their content from their current site, as well as taught them how to use the system.

The Results

Our focus on community, engagement, and clear design combine to deliver significant improvements in website traffic, decreases in bounce rate, and overall improved delivery of services to residents of the city.

We also work with the City on a regular basis to review their site performance through reports and provide timely responses to any issues that may come up.

We’re incredibly proud to have worked on a variety of projects

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