[Ep 18] Social updates, free marketing tips, and 2017 trends. Become your brand’s go-to social media and digital marketing guru in just 2 minutes every Tuesday at 2:22.
LinkedIn Shares Free Marketing Tactics
Jan. 30, 2017 – Raise your hand if you’re a low- or no-budget marketer!!! Don’t worry, you’re not alone.
Because of this, LinkedIn has graciously provided us seven free opportunities that’ll help grow brand’s reach including how to:
- use analytics to boost shares and inform content production
- spotlight offerings with showcase pages
- develop credibility with long-form content
Google Shares Tips to Protect Site from Spam
Jan. 27, 2017 – I don’t know about YOU, but at any point I have like over 500 spammy comments sitting in my moderation queue. BUT I just can’t bring myself to “bulk mark as spam” in case there might be some love from some real readers in there.
Fittingly, Google just shared 10 or so strategies and tips to help protect websites from spam, including:
- Ensure software and programs are up-to-date
- Use CAPTCHA
- Disable comments or use moderation capabilities
- Use automated systems
Guess I know what I’ll be spending the rest of the day doing!
Pinterest Uses API to Create Engaging Content
Jan. 27, 2017 – Pinterest shares inspirational API usage that creates custom content for each Pinner. Here, profile details are pulled to create custom board with the visitors details combined with your details–whether that be products or services.
Be creative and you could use this to reach clients or customers for your business or organization as well.
Google Maps Helps You Never Miss a Meeting
Jan. 26, 2017 – While it’s not quite here yet (as in Saskatchewan, Canada) and they don’t actually claim to help you never miss a meeting…
I think Google’s new feature will be very useful for you, or your colleagues or your brand, so that you can be aware of parking situations (is it limited?) where ever you are headed.
Instagram Shares Recipe for Restaurant Marketing Success
Jan. 25, 2017 – Where is the first place you go to decide on where to eat supper? According to Instagram, 53% of frequent diners and 41% of occasional diners agree that their mobile phone is the first place they go to decide on a fast-food restaurant.
How do you entice hangry people to come feast with you? Instagram shares this recipe:
- Create the crave
- Drive the visit
- Bring them back
While this seems suited specifically for the restaurant industry, the recipe is actually applicable to a lot of industries!
LinkedIn Rolls Out Desktop Redesign
Jan. 25, 2017 – LinkedIn finally rolls out it’s world class user experience for desktop browsers, helping you to be more productive and stay ahead in your career.
Be like LinkedIn. Update your online presence already.
Facebook Shares Top Trends for 2017
Jan. 25, 2017 – Based on the Consumer Electronics Show and insights gathered from Facebook trends, Facebook predicts the following are the biggest trends for 2017:
Voice assistance and mobile, mixed reality and VR, and exponential consumption of content.
I shouldn’t have to remind you… but I am going to anyways in case you haven’t figured it out quite yet. Share your brand story with video, optimize your content for voice search (and for Google, of course!)
Until next Tuesday…
Hopefully, these news bytes will take your digital marketing to the next level! If you love these updates, please share it on Facebook!
What news have you found to be game changing this week? Please feel free to share in the comments.
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