[Ep 13] Tips, celebrations, straight facts and more! 2 minutes to get all caught up on the latest in digital marketing news, published every Tuesday at 2:22.

Facebook Shares Page Moderation Guide

Dec. 19, 2016 – Facebook releases helpful guide on how to take care of your business page. It includes topics such as managing visitor posts, comments, and reviews on your page, as well as how report bad activity, among others. A truly handy guide for the basics on moderating. The timing of this release makes me LOL a bit since nothing about the holiday season screams moderation…

It is also rumoured that they’re testing coloured backgrounds for status updates. This could be an interesting way to raise awareness of your brand.

Instagram Celebrates 600 Million Members

Dec. 15, 2016 – Instagram announces more than 600 million users as of December 15, 2016.

For latest comparison and reference, please see the following statistics, (please note some of these counts are DAILY and some are MONTHLY and some weren’t specified at the source)

• Facebook Users – 1.18 billion daily active users
• YouTube Users – 1 billion users
• Instagram Users – 600 million monthly users
• LinkedIn Users – 467 million members
• Twitter Users – 313 million monthly active users
• Snapchat Users – 150 million daily
• Pinterest Users – 150 million monthly users

Adobe Releases Findings on Online Automotive Research

Dec. 15, 2016 – Adobe report finds “Consumers now turn to digital channels for buying information and are visiting third-party sites more than dealership sites.”

There is no time like the present if you’re in the automotive game. You should plan to expand your brand and build out your online presence as opposed to solely focusing your dealership website.

Twitter Lets You (Easily & Officially) GO LIVE!

Dec, 14, 2016 – Twitter joins the live streaming party letting easily everyone experience workshops, events, concerts, new cities, adventures…really just any experience from your point of view with just the click of a button directly from the app.

The benefit to going live with Twitter I’d say, is the exposure and/or possible reach. Given the option? Both platforms are prioritizing live video content so do both for maximum exposure, although, you might require 2 mobile devices.

Until next Tuesday…

Hopefully, these news bytes will take your digital marketing to the next level! If you love these updates, please share it on Facebook!

What news have you found to be game changing this week? Please feel free to share in the comments.

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