150 Content Marketing Statistics You Should Know in 2017 | #’s 99-150












Let these Content marketing statistics help you in keeping pace with the changing needs of users. Make sure you are familiar with Part 1 and Part 2.




99. Over 60% of marketers are using webinars as part of their content marketing programs. (Source: ContentMarketingInstitute)

100. Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source: ReadyTalk.com)

101. Wednesday is considered one of the best days to host a webinar. (Source: Bizibl.com)

102. 17% of registrants sign up more than 15 days before the live webinar, and 29% register the day of the event. (Source: Bizibl.com)

103. The percentage of webinars that include video continues to be higher in EMEA (Europe, the Middle East, and Africa) than the global average, at 24 percent (compared to 17 percent globally). (Source: Bizibl.com)














Image Reference: Hubspot


Image Posts


104. Facebook posts with images see 2.3X more engagement than those without images. (Source: Hubspot)

105. Tweets with images receive 150% more retweets than tweets without images. (Source: Buffer)

106. Tweets with images receive 18% more clicks than those without images. (Source: Buffer)

107. Articles that use 1 image for every 75 – 100 words get shared the most. (Source: Buzzsumo)

108. In 2016, less than 10% of marketers surveyed used visuals under 50% of the time. (Source: Venngage.com)


Case Studies


109. 73% of case studies type of content was used in 2016 to help buyers make a purchase decision in B2B industries. (Source: Curata.com)

110. Case studies are among the top three content marketing tactics used by marketers. (Source: ContentMarketingInstitute)

111. Case studies got a 65% effectiveness rating in terms of B2B marketing tactics, in comparison to research papers which are 61% effective. (Source: ContentMarketingInstitute)













Image Reference: SnapApp




112. Newsletters (e-newsletters) comes under one of the top five B2B content marketing types. (Source: Curata.com)

113. The e-newsletters content marketing tactic is used by over 83% of B2B marketers. (Source: ContentMarketingInstitute)

114. 68% of marketers agree e-newsletters are the top email messages which help to achieve their business goals. (Source: Emailstatcenter.com)

115. When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters. (Source: nngroup.com)

116. Newsletters are still considered to a great way to grow or maintain relationships, even during times when people aren’t actively making purchasing decisions. (Source: nngroup.com)


Social Media Conversations


117. Internet users have an average of 7 social accounts. (Source: Globalweindex.com)

118. 8 in 10 internet users globally visit/use social networks on their mobile devices. (Source: smallbiztrends)

119. Around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of 1 hour and 58 minutes. (Source: Smallbiztrends)

120. 42% of consumers attempt to contact a brand, product, or company through social media. 32% expect a response within 30 minutes. (Source: Groovehq.com)

121. Customers spend 20% to 40% more with companies who engage with their customer service requests over social media. (Source: Groovehq.com)

122. 43% of consumers said that getting a direct response to their questions is the most important thing when they visit a company’s social media page. (Source: Groovehq.com)

123. 36% of consumers who use social media for customer support inquiries report having their issue resolved quickly and effectively. (Source: Groovehq.com)

124. 71% Facebook users and 83% Twitter users expect a response within the same day of posting their queries. (Source: Groovehq.com)

125. 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise on social media. (Source: Business2community)














Image Reference: TopRankBlog



126. 90% of those who read reviews use the text portion of the review. (Source: ChannelSignal)

127. 79% of those people look for the quality of the products.(Source: ChannelSignal)

128. 45% of people check for cues about the safety level of the products. (Source: ChannelSignal)

129. 92% of people regularly or occasionally read online reviews. (Source: Zuberance)

130. 90% of people say online reviews influence their purchase decisions. (Source: Zuberance)

131. 77% to 23% margin, consumer electronics buyers say they put more trust in consumer reviews than expert reviews. (Source: Zuberance)

132. 30% of consumers say they begin their purchase research by going to Amazon and reading reviews. (Source: hbr.org)

133. 92% of people will hesitate to do business with companies with less than four out five stars. (Source: zuberrants)

134. Four or more negative articles about your company or product appearing in Google search results is likely to cause you to lose 70% of potential customers. (Source: Zuberance)

135. 38% have read online reviews on mobile internet vs 24% on a mobile app (Source: Vendasta)

136. 26% of consumers say it’s important that a local business responds to its reviews.(Source: Vendasta)

137. 51% of consumers will select a local business if it has positive reviews. (Source: Vendasta)

138. 9% of consumers will phone a business after reading positive reviews. (Source: Vendasta)

139. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops. (Source: Vendasta)














Image Reference: v12data.com

140. 88% of online shoppers incorporate reviews into their purchase decision. (Source: Vendasta)

141. 63% of customers are more likely to make a purchase from a site which has user reviews. (Source: Vendasta)

142. Reviews produce an average of 18% uplift in sales. (Source: Vendasta)

143. 68% of consumers trust reviews more when they see both good and bad scores. (Source: Vendasta)


Live Streaming

144. Live streaming is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. (Source: Livestream)

145. 45% of internet users view at least one online video over the course of a month (source: Videobrewery)

146. 70% of Netflix users binge-watch shows. Among millennials, 35% did it on a weekly basis. (Source: Ironpaper)

147. Video quality is the most important factor for 67% of viewers when watching a live stream broadcast. (Source: Livestream)

148. 45% of live streaming audiences would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. (Source: Livestream)









Image Reference: Mediakix.com

149. Viewers spend 8x more than time with live streaming than on-demand videos. (Source: Livestream)

150. Live streaming is outpacing the growth of other types of online video, with an 113% increase in ad growth every year (Source: Admarketing.yahoo.net)


We hope these statistics will help you understand where content marketing is heading and what can you do to leverage it. See you next week with more interesting insights!

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