Website Audit

Starting with design evaluation

A good design is one that reflects professionalism, credibility, has appeal and is functional. Design trends have significantly changed in the past several years and as the Internet evolves, it will continue to do so. It is therefore important when coming up with an effective design to have a forward thinking approach. This would result in the best return on investment and also increase the “life” of the website.

Our approach with design begins with evaluating the current website design and comparing it with other websites that are similar in nature. It is important to not get indulged with a good looking website of similar nature to avoid mimicking the layout. But rather use what is out there as a research tool to come up with a unique design, better than the rest.

Within the design section of the website audit report, you will get the following:

• Evaluation and feedback of the current website
• User feedback and first impression analysis
• Suggestions for improvement based on analysis of website statistics and your goals
• Concept layout (optional): we will create up to 3 concept layouts representing a design layout that would fulfill your goals. Each concept layout will have 2 or 3 screenshots in JPG format.
• The first screenshot will feature the homepage
• The second (and third) screenshot will be a representation of how content could be displayed in the internal pages.

Usability Analysis

To determine user experience we need to identify primary and secondary goals you would like to achieve through the website and your target audience. Within the target audience, we can segment certain groups and identify functionality on the website that needs to be enhanced.

In addition to many other factors, our approach also includes:

• Evaluation of user goals
• Review of the content pages that are presented to the user and if they meet necessary objectives
• Functionality review to determine any flaws and barriers to achieve stated goals
  • includes internal functionality specific to the website (such as internal site search engine).
• Navigation of the website
• Overall presentation of content
  • formatting of content
  • legibility
  • integration of content within the layout
  • consistency
  • user interface analysis
  • classification of content
  • effective use of “white space”

• Link testing
• Looking at additional factors such as effective use of visuals such as graphics or icons. objectives
• Reviewing interactive elements such as forms.
• Testing security of the website
• Review of cookies or stored pages on computers after visiting the website
• Performance of the website

Once the analysis is completed, a comprehensive report for the usability analysis is created and provided to you, along with suggestions for improvement where necessary.

Compatibility Grade

With a multitude of browsers and various operating systems used, not all websites or web applications look or function in the same way across these platforms. In addition, the sprouting mobile platform is becoming more of a norm. It is therefore important to consider these factors for compatibility reasons.

In a nutshell, your website or web application should adapt to the platform that the end user is using. Within the compatibility grade we score usability among the following platforms:

Once the analysis is complete, a report is provided to you for review.