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Email Marketing
Captivate your audience with a unique website design that sparks interest.
E- mail Marketing
One of the oldest strategies and still one of the most powerful, if done right.
Email has been around since the age of ARPANET. Upon its introduction as a communication method, it slashed costs, improved speed and made “post mail” a thing of the past. These reasons and more are exactly why companies like Microsoft saw the potential and paid about $400 million to Sabeer Bhatia (the founder of Hotmail) back in 1997. Today, almost every Internet user has an email account.
Now it can be debated that most people receive tons of email a day, and newsletters or notifications from companies are the last thing on their minds. Not to mention, the whole SPAM issue has diluted the efficacy of email marketing campaigns.
So why would you consider email marketing?
It all boils down to how you execute your email marketing campaign. There are some fundamental rules that you need to follow prior to considering blasting off an email to a list. Violating these important rules can not only destroy your image, but can put you on a hot plate if your email is classified as sending out SPAM.
Therefore it is important to send out your email to individuals that have subscribed to your list, and always make it very easy for them to UNSUBSCRIBE if they desire.
What makes an effective email marketing campaign?
Newsletter layout design should reflect ample branding.
The theme and the logo should be prominent and in line with your brand. You need to start with reflecting your brand properly in a newsletter. Within a second or less, your audience should identify your newsletter and relate it to your brand. Also, depending on the amount of content, the structure should be easy to follow and not overwhelming for the reader.
Choosing the right content:
The theme and the logo should be prominent and in line with your brand. You need to start with reflecting your brand properly in a newsletter. Within a second or less, your audience should identify your newsletter and relate it to your brand. Also, depending on the amount of content, the structure should be easy to follow and not overwhelming for the reader.
On the other hand, if you are a subscriber to a Biotech journal, you will get a weekly or monthly newsletter filled with lots of links and detailed information. Both formats are just fine, as long as they connect with your target audience. To select the content you need to understand your audience and make sure that you make it valuable enough for them so they invest the time to open and read your newsletter.
Tip: Ensure that your subject is catchy enough that it attracts attention and encourages clicks.
Consistency in timing and structure, so that your readers know when to expect your newsletter and recognize your newsletter.
Use a professional tool:
Try to use a professional tool that will allow you to easily create a newsletter that is nicely designed. Following are some email marketing tools that we recommend:
- constant contact
- icontact.com
- and some other links / logos
Track your results:
Track the ROI and response rate that you are receiving from your email marketing campaign. If you are using a professional tool, chances are that you can get various analytical reports.
Subscription management:
If your newsletter is open to all readers, it is highly recommended that you include a subscription box in a consistent area of your website. This would allow you to create. Always make it easy to unsubscribe for those who are not interested in receiving further emails.
Following are some ways on how we can help you:
- Designing an effective structure and newsletter layout
- Creating the content for your email marketing campaign
- Emailing it to your list of subscribers and managing your subscription list
- Reporting and analysis of performance
2 WEB DESIGN Inc.
102-108 Research Drive, Saskatoon, SK S7N 3R3
Tel: 306.664.2WEB (2932) or 306.374.0392 Toll free: 1.866.664.2WEB (2932) Email: info@2webdesign.com
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