• Search Engine Optimization||
• Social Media Marketing||
• eMail Marketing||
• Video Production

eMail Marketing

We know what you’re thinking: email marketing equals SPAM, and once you’ve been tarnished with that brush, it’s a hard reputation to get rid of. Which is funny because email marketing was, and still is, one of the most powerful online marketing tools - if done right.

We’ve all got email addresses - more than one - and receive a ton of email, newsletters - we always think it’s a good idea to never uncheck the “you want to receive regular updates and offers” box do we? - and notifications from companies everyday. But do we take notice of it or even read it? Nope. Thanks to those that have abused the effectiveness of email marketing, we just delete it or check it off as SPAM.

Is email marketing for you?

It all boils down to how you execute your email marketing campaign. At 2 Web Design, we can provide you a strategy to help create and manage your campaign. However, there is a fundamental rule that we don’t encourage and which must be followed. Prior to blasting off an email to a list,  you MUST only send your email to individuals that have subscribed to your email list. Any violation of this not only has the potential to destroy your image, but can put you on a hot plate if your email is classified as sending out SPAM.

Creating an effective email marketing campaign

If you’ve got this far, then you’re happy to abide by our fundamental rules and you’re serious about creating an effective email marketing campaign. So, you’re ready to take note? 

Your branding needs to be consistent.

Your audience should be able to recognize that they have received an email from you (newsletter, press release, etc) in an instant. Therefore, your logo and theme - your colors - needs to be prominent and in line with your brand.

Choose the right content.

Once your customer opens the email - that they’re excited to have received from you - you want them to read it, right? Of course you do! However, what might seem simple to some, just isn’t to others. Try these tips:

• Your company logo and brand should be prominent.
• Structure your content so it’s easy to follow.
• Make your content catchy so it engages the reader.
• Be consistent - if your user expects your newsletter once or twice a month, then pick a date, i.e. the 1st of the month, and stick with it.

Use a professional tool.

We recommend you use a professional tool for your email marketing campaign, such as KnuckleMail. This tool will help you to:

• Create a newsletter(s), stylized with your branding and logo.
• Choose a template/structure so your content is easy to read.
• Track your email campaign results - view reports, analytics, etc.

Subscription management.

Make it easy for your users to subscribe to your newsletter. Therefore, we highly recommended including a “subscription box” on your website homepage. Here your user can register their email and join your mailing list. However, you must give your user the chance to opt-out of the email list - so make it easy for them to find the “unsubscribe” link on your email.

How can 2 Web Design help?

If you’ve made it this far, then you’re ready to start your email marketing campaign. Here are just a few ways on how we can help:

• Design an effective structure and newsletter layout.
• Create the content for your email marketing campaign.
• Email it to your list of subscribers and manage your subscription list.
• Provide reports and analysis of your email marketing performance

Ready? Contact us.