Custom Blog Design

Custom Blog Design

Extend your brand through your blog

Blogging has been around since the beginning of the Internet but only in the past few years has this phenomenon gained the recognition that it deserves. The pioneers of blogging were OpenDiary.com, LiveJournal.com and Blogger.com back in the 90s. However, it was only when Google announced the purchase of Blogger.com in 2003 that the potential of blogging was revealed.

You see most Internet technologies stay under the radar until there is potential to commercialize from them. As the world’s largest search engine, Google took the initiative to push forth policies and procedures to focus primarily on website content or rankings. They continue to replenish the powerful algorithm guarded by trade secrets to drive traffic to websites based on quality and unique content. So when an Internet super power such as Google acquires Blogger.com, it is indicative of the next big thing that will drive user traffic.

Should you have a blog for your business?

Our team often gets asked this question and our quick and simple answer is YES, you should definitely have a blog. That being said, what does having a blog really mean for a business and what does it entail?

Following are 3 main reasons why should have a blog:

ONE If your business is specialized in a specific sector or industry, an online blog gives you the platform to easily and quickly post information about your expertise and the unique value proposition your customers can expect from you. It creates a casual environment to communicate details about your business without being as “salesy”.

TWO Having a blog is probably the most cost effective marketing tool you can utilize for your business. It does not take much to setup and the primary investment you have to make is the time and effort to keep it up to date. Ironically though, this is where excuses such as, “where would I get the time to update a blog?” or “I am not a writer, I can’t do this” come to mind. As a business owner if you can get a significant return on the time invested for running a blog, there is no doubt that you should take the initiative and invest your time. If you do not have the time then have someone else do it. Try it and be persistent, soon you will realize how it can snow ball in to a powerful marketing tool for your business.

THREE Blogging makes sense! It makes sense to connect with your audience as they are already doing their research online. A blog also provides a platform for users to post comments about any articles or information you have posted. This interactivity can engage your audience at different levels and gives you the opportunity to present a good image for your business.